April 1, 2015

Website, Blogs, Social Sites : Create web presence in the world of Internet

Create Presence on Internet and World Wide Web.

This article will let you think and know – how to create web presence in the world of internet – what all you need, start from where, and the kind of efforts required. All these questions are answered in most simple way sharing practices.

What  is  World Wide Web ?

Internet is a global system of interconnected computer networks, which connects other computer networks that are private, public, academic, business, and government.

World Wide Web (‘WWW‘ or W3 or simply ‘Web‘) is an Information-sharing model, that is built on top of the Internet.

  • Web is a communication infrastructure where  web resources  are located and offered to the end-user.
  • Uniform Resource Identifier (URI/URL) is a string of characters provide a means for identifying a web resource.
  • Web pages, are web resources, may contain text, images, videos and web navigation features (hyperlinks).  Web pages are accessed with a software application called web browser running on the user’s computer.
  • Web browser is a software application that allows people to access, retrieve and view information on the internet. The information content on a web page can be text, an image, video, audio etc. The popular web browsers are Internet Explorer, Firefox, Google Chrome, Opera and Safari.
  • Search engine is software programs that search for websites based on keywords that the user types in. The search engine goes through their databases of information in order to locate information you are looking for. The popular search engines are Google, Bing, and Yahoo.
  • Internet servers or Web servers are computers that deliver web pages. Every web server has an IP address (example that is possibly converted to a domain name (example An IP address, displayed as four numbers (0-255) separated by periods, consisting 32-bit is known as Internet Protocol Version 4 (IPv4).
  • Web servers support specially formatted documents called HTML (HyperText Markup Language). The HTML formatted documents support links to other documents, as well as graphics, audio, and video files. This way it possible to move from one document to another simply by clicking on hot spots (links). Not all Internet servers are part of the World Wide Web.
  • URLs identify a web resources. While an URL,, is entered in a browser, means the request goes to a web server whose domain name is The server fetches the page named index.html, usually home page, sends it the browser. Any computer can be turned into a Web server by installing server software and connecting to Internet.

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What  are  Web 1.0 ,   Web 2.0  and  web 3.0 ?

These are different versions of Web model technology .

  • Web 1.0 model is the traditional World Wide Web, described as the ‘read only web’, a centralized or static website where users simply viewed or downloaded the content.
  • Web 2.0 model is described as the ‘read / write web’, allows users to interact, collaborate and share information with each other in social media that accepts community-based input.
  • Web 3.0 model refers to future, where computers interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users.

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What  is  Website ?   What  a  Website  consists ?

Website is a collection of related World Wide Web (WWW) files called web pages typically served from a single web domain.

  • First step in making a website is to register a domain name that will usually be the website name. Example where the suffix ‘.info‘  signify a ‘resource‘ web site category. The cost for domain registration vary, the minimum can be $10 per year.
  • Website needs to be connected to the internet called hosting website on a Web server so that people can see it. A website hosting package can cost between $100 and $200 per year. A web server (example is a remote computer accessible through an internet address.
  • Web pages may contain long text, graphics, mathematical formulations, images, videos, and other multimedia components. Web pages includes hypertexts and links to other web pages and websites. Webpage can be made without knowing Hyper Text Markup Language (HTML). However, you need to know HTML to fix some inevitable problems.
  • URL is a string of characters used to identify a web page (file handle); example URL identify a web page named ‘courseware’ .
  • Web browser retrieve web pages from web server accessed through URL and display on computer screen. A website page may contain a hyperlink to any other website page.
  • Websites are typically dedicated to a particular topic or purpose, reflecting the work of an individual or a business or an organization. That way, a website can be a personal website, a commercial website, a government website or a non-profit organization website.
  • Website contents are most important for which people come to website or web page. Web contents do not come from web designs and web architectures etc. Web contents are specifically written by experts.
  • Traditional websites are static website,  based on Web 1.0 model technology which is not enough for user to interact.

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What  is  Blog ?   What a blog consists ?

Blog is a place for individuals to share thoughts on World Wide Web. Blog is an easy way for people, with a computer and internet access, to publish information in whatever form they want, a long text, images, videos etc. Blog is typically easier and cheaper to setup than website. Writing and publishing a blog need no knowledge of computer. Blogging platforms allow you to do all yourself and post your blog, without learning or developing any code (HTML). Blogging platforms offer hosting of a blog.

  • Blog consists a series of discrete entries called ‘posts’ published on the  World Wide Web.
  • The blog posts, in a default setup, appear in reverse chronological order where the most recent one showing first.
  • The posts are organized into few select category, for convenient browsing.
  • The comment forms appears at the end of every post for readers to interact, give feedback.
  • Blog are regularly written, the contents are mostly informational as news items and articles that are relevant for a short period.
  • Blogging platforms offer free as well as premium upgrade accounts for hosting blogs. The popular blogging platforms are WordPress,   Blogger, Tumblr, Twitter, YouTube.
  • WordPress, Blogger and Tumblr are large blogging platforms, have many features that allow users to change the look and functionality similar to website. The features include transfer of domain name, large storage, static pages, categories & tags, imports, comments & feedback.
  • Twitter is a Micro-blogging platform which allows blogging not more than 140 characters in a single post called ‘tweet’.
  • YouTube is a Video blogging platform which allows blogging short video clips of under 10-15 minutes in a single post.

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What are Social media and Social networking sites ?

Social media and Social networking are not same, while many use these two terms interchangeably. In social media you broadcast to reach large audience while in social network you create profiles or groups or fan pages.

Social  media

  • Social media is a way to transmit, or share information with wide audience. Social media is a strategy and a channel for broadcasting information. Social media is not a location that you visit. Social media sets a process to build a chain of influenced audience. Social media disseminates information that may influence others to repeat.
  • Social media builds the chain of influenced audience so long they find the media is a source of relevant and trusted information.
  • Social media stops building the chain of influenced audience while media is a source of irrelevant and not trusted information, the chain is broken, the media is downgraded and your information or expert knowledge will not reach to your audience.
  • Social media sites :,   diigo,   Digg, StumbleUpon,   Reddit,   and  more.

Social  networking

Social networking sites have changed the web with an opportunity to contribute or participate in a two-way communication. Social networking is an act of engaging of groups of people with common interests. Social networking services connect people around the world with different backgrounds, interests, hobbies and professions. On Social networking sites,  like-minds associate together and build relationships through community.

  • Social network sites are web-based services that enables users to create public profiles within his Website and form relationships with other users of the same Website service who access their profile.
  • The world’s leading Social networking sites are Facebook, MySpace, Twitter, LinkedIn, Flickr, Bebo and more.
  • Facebook has around a billion active users. Facebook has several add-on capabilities that allow users to combine their professional and personal aspects and invite/connect with fans and friends.
  • Twitter has around 300 million active users. Twitter is for real-time news sharing with a 140-character text limit. Twitter is described as the SMS of the Internet. The Tweets are publicly visible by default, but senders can restrict message delivery to just their followers.
  • LinkedIn has around 300 million active users. LinkedIn is top source for career, where users outlining education and work experience, make connections with other professionals, interact in group discussions, post job ads or apply for jobs.

Note : Social media and social networking work collectively in one umbrella known as Web 2.0. They work together, one cannot reach to its potential without the other.

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Creating   Web  Presence

Web Presence, internet presence and online presence, are different names but carry same meaning. Web Presence is defined on Wikipedia as being ‘the appearance of a person or organization on the World Wide Web.’ Creating web presence is the most basic reason for building a website. The success in web presence is measured by web analytics software, which indicates search engine ranking, traffic, popularity, backlinks and more.

  • Website alone cannot ensure success in web presence. Website is just one component of a complex network of information.
  • Website is relatively static, presents long lasting contents that need to be endorsed, publicized and communicated to people.
  • Blog posts are great, nice way to announce, present bulletins or spread information online. Blog when used correctly becomes an effective tool for promoting website contents.
  • Social media and Social networking are the other big thing in the world of Internet. Social media is a way to transmit, or share information with a broad audience, while Social networking engage groups of people with common interests and build relationships through community.  The social sites are ideal places to publicize blog and website contents.

Note : Depends on what you need, you may create any one or all of these – a traditional Website, one or more Blogging sites, and one or more Social sites. Examples below, are my own website, blog, social media & social networking sites.

(a) Creating Website :   Example –

The web URL is a personal website that offers free online learning resources to world wide students and educators. The web content are mostly courseware, teaching material, lecture slides, distributed over several pdf files consisting thousands of pages having text, graphics and mathematical expressions. The contents are long-lasting and therefore the website is updated only with new contents. The Website, follows a hierarchical structure representing a family tree of page icons, is described below.

  • The first big task for starting a website is choosing and buying a domain name . I have chosen and purchased a domain name, that is easy to remember, type, fits best to my web contents and the website readers/users.
  • The web contents are my lecture notes, invited talks, articles, opinions, etc. The website is to attract readers mostly students, teachers and professionals. The website to offer information about few selected technology, science, education, career and issues. Thus domain name ‘’  looked appropriate for my website.
  • In March 2008, purchased domain name ‘’ from domain registration company for period of ten years.
  • Website design software, tools and resources were purchased from ‘Netobjects Fusion Essentials and learned just enough to create and manage my own site.
  • The Website follows a hierarchical structure representing a family tree of page icons.  The pages have parent, child, and sibling relationships.
  • The web pages title appear in title bar & master borders as buttons, banners and drop down menu for navigation, and emphasized in search engine queries.
  • The web pages are arranged in three levels as 0, 1, 2 . The pages named at each level are follows.

           (1) Home page is default as index.html at root level, URL

           The next level-1 pages are children of parent Home page:

            (1.1) Courseware,   (1.2) Tech. Sci. , (1.3) Education, (1.4) Career, (1.5) Current Issue, (1.6) Site Map .

            Again each of these children are the parent of next level pages seen in drop down and side ways menu .

            The next level-2 pages as siblings of parent page (1.1) Courseware :

            (1.1.1) Artificial Intelligence, (1.1.2) Soft Computing, (1.1.3) Image Proc & C V, and (1.1.4) Projects . are siblings of parent

            The next level-2 pages as siblings of parent page (1.2) Tech. Sci :

        (1.2.1) Remote Sensing, (1.2.2) Communication, (1.2.3) Computer,   (1.2.4) Electronics and (1.2.5) Orbital Mechanics.

             The The next level-2 pages as siblings of parent page (1.3) Education :

            (1.3.1) Core Subjects , (1.3.2) Assignments .

             The next level-2 pages as siblings of parent page (1.4) Career :

              (1.4.1) Engineering , (1.4.2) Management , (1.4.3) Opportunities .

              The next level-2 pages as siblings of parent page (1.5) Current Issue :

              (1.5.1) Local Issues, (1.5.2) Global Issues .

              The next level-2 pages as siblings of parent page (1.6) Site Map :

              (1.6.1) Site Structure, (1.6.2) Feedback, (1.6.3) About Me .

  • Web contents are held as local in asset folders within website accessible by search engines. Asset folders contains mostly text & graphic files in WD, PDF and image formats, exceeding > 2000 pages. These are my lecture slides, notes, articles opinions, having long text, graphics, equations, hypertexts and links to other web pages and websites.
  • Managing assets means  view, add, delete, link file, data objects and variables from pages on which these appear. Valuable web content and its management, together add quality, credibility and reliability to any website.
  • META tags are inserted in every page. The tags are  what browsers, search engines and other web services look for.
  • XML sitemap support provided for web crawlers to discover site content; (Ref ).
  • Host for the website :  In Dec. 2009, registered with Web Host company for hosting the website. The justhost (hardware) is located at USA, ensures security and committed uptime. The web hosting is renewed recently, the renewal package cost is about $350 for a period of four years.
  • The website is submitted to popular search engines, Google, Yahoo, and Bing (MSN) to gain visibility. Search engines and web crawlers, robots look for HTML Navigation Links, meta tags, and XML sitemap support to discover site content. (Ref ).
  • A credible website appears on first page of one or more search engine which requires lot many checks and actions. The online website reviews, recommendations, ratings, ranked lists services are used for this purpose. Remember these are because of web contents that are most important for which people come to website.
  • Finally, the growing presence of the website on internet is reflected in global traffic rank measured by the popular (Alexa) web analytics. The global traffic rank measured for this website are : Worldwide Rank 2,530,226, Rank in United Kingdom 1,285,027, Country Rank 157,639 on March 23, 2015.   (Ref ).

(b)   Creating Blog :   Example – www.

The web URL is a Blog created using WordPress open-source blogging tool available free for registered users. A blog includes text, images, and links to other blogs, Web pages, and other media related to its topic.

  • In March 2007, sign up with a blog service provider ‘WordPress’  to build a free site.
  • User name ‘myreaders’ ,  address ‘’ as free sub domain that never expires, and free space 3 GB.
  • Blog consists 6 sections called ‘pages‘ to write on about the ‘posts‘. The blog pages show quasi-static contents.
  • Blog pages are named as ‘Home’,   About ME’,  Courses’,  Science & Technology’,  Education  & Research’, ‘Opportunity’ ,   Issues’.
  • Blog posts are the series of discrete entries that appear on the World Wide Web. The blog posts are organized into 10 groups  called ‘category’  for convenient browsing and display posts.
  • Blog categories are  ‘World of Internet’,   ‘Artificial Intelligence’, ‘Soft Computing’, ‘Comp. Vision & Image Proc’, ‘Electronics & Comm.’ ,   ‘Computers’, ‘Remote Sensing’, ‘Orbit & Space Tech’.,  ‘Projects & Proposals’,   ‘Education & Opportunity’,   ‘Opinion’.
  • All blog posts appear in reverse chronological order (most recent one showing first), by default setup in category NIL – All Posts.

(c)   Creating   Social  media  sites :   Delicious,  Diigo.

The and Diigo are world’s leading social bookmarking services for storing, sharing and discovering bookmarks of web resources/content. I started with Delicious and later added Diigo which offers all features of delicious and even more. These two social media broadcast my website contents to reach large audience.

(d)   Creating   Social  networking  sites :  Facebook,  Twitter,   LinkedIn

Social network sites are web-based services that enables users to create public profiles within his Website and form relationships with other users of the same Website service who access their profile. The top three Social network sites are Facebook, Twitter and LinkedIn. Each of these three serve different purpose. Facebook invite and connect with fans and friends. The Tweets are publicly visible by default. LinkedIn is top source for career, where users outline their work experience to make connections with other professionals. I have used these three social networking services to project the public profiles of my website contents.

Here a question asked – Should Website, Blog and Social sites be stand-alone coordinated entities or combined ?

There are many conflicting views in this regard. I have no need of combine or integrate Website, Blog and Social sites, nor I am sure of the prose and cons of doing so. I regard these as stand-alone, separate and independent entities stacked in a pyramid in the order they are evolved.

  • The Website, Blog and Social sites – All stand-alone coordinated entities in a pyramid structure where the Website is at the bottom, the Blog is in the middle, and the Social media & networking sites at the top.
  • The Website HTML Navigation Links, meta tags, XML sitemap support web crawlers to discover site content and responsible to generate enough traffic.
  • The Blogs are more ‘search engine friendly’ than websites. I write my blog pages and postings in a way, to drive traffic towards my website. The links that come from blog and focused into website  have additional value because they come from an external site of appropriate content and good quality.
  • The social media created public profile of the website (titles, key words, abstracts and links) and shared with wide audience that enables users to build relations or form groups over social networking sites.

Creating  Brand  name  ‘myreaders’  for  growing  presence  on  internet

The world of internet consists millions of Websites. Today making website is easy. Anyone can have a Web site, but how do you know which site to bookmark or worth visiting again and again ? The answer is branding, a promise, an assurance of worth visiting a website URLs more than once. Note that the sites visitors go back to are the sites they trust. However, a website to earn visitor’s trust is difficult but essential. Here are some pre-requisites that I followed and make efforts to build my website worthy of trust.

  • Web identity is domain name, that is an integral part of website, must be short, relevant, and memorable to prospective visitors. My web domain name is  ‘’ .
  • Web contents attract visitors, must be focused, rigorous on few specific subjects / topics. My web contents include a fair amount of courseware, teaching materials, lecture slides/notes, articles, address on specific technology, and links to other websites.
  • Website look must be professional, so that visitors stick around to explore the site further. My website is supported with page icons, banners, title bar & master borders, buttons, drop down menu, asset folders, meta tags, managing view, add, delete, links to file, data objects & variables etc. Thus the site is not just friendly to users, but to web crawlers and search engines to discover site content.
  • Credible human elements behind website earn visitor’s trust. My website is supported with ‘about me’,  contact page,  e-mail id,  feed back page.
  • Web server location is at Chicago, Illinois, United States. In Dec. 2009 registered with web host company, The website was hosted in January 2010.
  • Blog does online brand advertising, provides commentary on a particular subject, functions as personal online diary. My website is supported with two open-source blogs respectively on blogging platforms offered by wordpress, Blogger.

               – open-source blogs              wordpress


  • Social media transmit, or share information with a broad audience, while Social networking engage groups of people with common interests and build relationships through community. My website is supported with two social media sites and three social networking sites respectively – wordpress, Blogger, Delicious, Diigo, Facebook, Twitter, and LinkedIn.

                – social media sites               Delicious


                – social networking sites     Facebook



  • No matter what blog and social sites are, always ensured that blog and social sites URLs are in context with website domain name ‘myreaders’.
  • Finally, the performance the website domain can be seen  at following website review URLs :

                 – Overview 

                 – Rank in UK

                 – Domain report

                 – Site analysis

                 – Overview 

Conclusion :  Presented a very comprehensive article, that includes World Wide Web, Web model technologies, Creating website, Creating blog, Creating social media & social networking sites, Creating successful web presence and Creating brand name.

By R C Chakraborty, Former Dir. DTRL & ISSA, DRDO, Delhi, ,

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